Client Value Over Time
What is your value per client on an average visit or job?
How many times do you provide services to the typical client over 12 months?
Out of 10 phone calls from people who need your service, how many of them become clients?
Your average client value is:
#3 month value over three months.
#6 month value over six months.
#12 month value over 12 months.
Your value per phone call over 3 months is #3 month lead value
Your value per phone call over 6 months is #6 month lead value
Your value per phone lead over 12 months is #12 month lead value
That means that if you paid
per lead you make an ROI of:
Over 3 months
Over 6 months
Over 12 months