Why We Request Business Documents for Google Ads, LSA, and Google Business Profile Protection
When we onboard a new client, we may ask for a few business documents. Here is why we ask, and how it protects your ads, your listing, and your revenue.
We understand this can feel unusual at first, so here is why we ask.
Google has become extremely aggressive about verification, fraud prevention, and business legitimacy checks, especially for contractors and home service companies.
These documents help us protect and support your business in the situations below.
Documents we may request
- Utility bill
- Certificate of Insurance (COI)
- Business registration
- Tax documents or EIN paperwork
01
Google Business Profile Suspensions
Google Business Profiles get suspended every day, often with little warning. When it happens, Google commonly asks for proof that the business is legitimate and operating at the listed address.
Having these documents ready can dramatically speed up reinstatement.
02
Local Services Ads (LSA) Verification
LSA ads often require ongoing verification for:
- Business ownership
- Insurance
- Licensing
- Address confirmation
Without documentation, ads can pause or accounts can get stuck in review.
03
Google Ads Account Verification
Google sometimes flags PPC accounts for advertiser verification. This is especially common in home services because of spam and fake lead generation companies.
These documents help verify:
- Your real business identity
- Your location
- Your legal operation status
04
Faster Support During Emergencies
If something goes wrong with your ads, Google listing, or verification process, time matters.
Instead of scrambling for paperwork later, we already have what is needed to help resolve issues quickly and minimize downtime.
05
Your Information Stays Private
Your documents are used strictly for verification and support purposes related to your marketing accounts. We do not sell or share your information outside the platforms and verification processes required to run your campaigns.
Our goal is simple.
Keep your ads running, keep your listing protected, and avoid unnecessary delays with Google.
Have questions about what we need?
We are happy to walk you through it. Apply today and we will keep onboarding simple and secure.