One of the most critical components of SEO (search engine optimization) for your foundation repair or basement waterproofing business is keyword research. You need to understand exactly what your customers are searching for so you can optimize your website for the keywords that will drive the most qualified, high-intent traffic, the kind of traffic that turns into booked jobs.
Our team at SixtyFourLeads has pulled live data directly from Ahrefs to give you the most accurate picture of what homeowners are actually searching for in the U.S. The table below shows each keyword’s monthly search volume so you know exactly which terms are worth targeting and how much demand exists in your market.
Foundation Repair SEO & Basement Waterproofing Keyword Data
| Keyword | Monthly Volume (US) |
|---|---|
| foundation repair | 46,000 |
| basement waterproofing | 42,000 |
| crawl space encapsulation | 31,000 |
| sump pump installation | 26,000 |
| crawl space repair | 21,000 |
| sump pump repair | 18,000 |
| concrete leveling | 18,000 |
| underpinning | 13,000 |
| helical piers | 13,000 |
| foundation crack repair | 11,000 |
| crawl space insulation | 10,000 |
| french drain installation | 7,100 |
| crawl space waterproofing | 7,000 |
| sump pump battery backup | 6,400 |
| foundation inspection | 6,100 |
| foundation repair cost | 5,500 |
| foundation repair company | 5,100 |
| waterproofing basement | 4,500 |
| egress window installation | 4,200 |
| pier and beam foundation repair | 3,600 |
| wet basement | 3,100 |
| basement waterproofing company | 3,000 |
| basement repair | 2,900 |
| mudjacking | 2,600 |
| push piers | 2,400 |
| basement waterproofing cost | 2,400 |
| foundation settlement | 2,100 |
| foundation contractor | 2,000 |
| basement water damage | 1,900 |
| polyurethane foam injection | 1,500 |
| exterior waterproofing | 1,500 |
| basement drainage | 1,300 |
| leaking basement | 1,100 |
| drain tile installation | 800 |
| basement mold remediation | 700 |
| interior waterproofing | 700 |
| waterproofing contractor | 450 |
| bowed wall repair | 400 |
| window well installation | 350 |
| carbon fiber wall repair | 150 |
What these numbers mean for your business: These are national US search volumes. Your local market (e.g. “foundation repair Columbus OH”) will show smaller monthly numbers, but those searchers are in your exact service area and ready to hire. Local traffic converts at a much higher rate than national traffic. A keyword with 46,000 national searches might have 200 to 800 monthly searches in your city, and those are the ones that book jobs.
How to Use This Data: Your City + Service Combinations
To get the most out of SEO for your foundation repair or basement waterproofing business, create a dedicated page on your website for each of the following keyword combinations. Each one is a potential service page or location page that can rank in Google and drive inbound calls:
- Your City + foundation repair
- Your City + basement waterproofing
- Your City + crawl space encapsulation
- Your City + sump pump installation
- Your City + crawl space repair
- Your City + sump pump repair
- Your City + concrete leveling
- Your City + underpinning
- Your City + helical piers
- Your City + foundation crack repair
- Your City + crawl space insulation
- Your City + french drain installation
- Your City + crawl space waterproofing
- Your City + foundation inspection
- Your City + foundation repair cost
- Your City + foundation repair company
- Your City + waterproofing basement
- Your City + egress window installation
- Your City + pier and beam foundation repair
- Your City + wet basement
- Your City + basement waterproofing company
- Your City + basement repair
- Your City + mudjacking
- Your City + push piers
- Your City + basement waterproofing cost
- Your City + foundation settlement
- Your City + foundation contractor
- Your City + polyurethane foam injection
- Your City + exterior waterproofing
- Your City + basement drainage
- Your City + leaking basement
- Your City + drain tile installation
- Your City + basement mold remediation
- Your City + interior waterproofing
- Your City + waterproofing contractor
- Your City + bowed wall repair
- Your City + carbon fiber wall repair
- Your City + window well installation
- Your City + sump pump battery backup
Pro Tip: Don’t just target your primary city. Also build pages for every suburb, township, and county you serve. A foundation repair company in Columbus, OH should have pages for Westerville, Dublin, Hilliard, Gahanna, Grove City, and every other community within their service radius. This is how you dominate local search across your entire market.
What to Pay Attention to in This Foundation Repair Marketing Data
- “Foundation repair” is the most searched term overall with 46,000 monthly searches. You still want to rank for it, but build your strategy around the many other high-volume service terms so you’re generating traffic and leads while working toward the big one.
- Crawl space keywords are a massive opportunity. Crawl space encapsulation (31,000/mo), crawl space repair (21,000/mo), and crawl space waterproofing (7,000/mo) are all high-volume terms. If your company does crawl space work, these pages should be at the top of your priority list.
The SEO Service Pages Every Foundation & Waterproofing Company Needs
- Foundation Repair
- Basement Waterproofing
- Crawl Space Encapsulation & Repair
- Crawl Space Waterproofing
- Crawl Space Insulation
- Foundation Crack Repair
- Sump Pump Installation
- Sump Pump Repair
- Concrete Leveling / Mudjacking
- French Drain Installation
- Helical Pier Installation
- Push Pier Installation
- Underpinning
- Carbon Fiber Wall Straps / Bowed Wall Repair
- Polyurethane Foam Injection
- Interior Drainage Systems
- Exterior Waterproofing
- Egress Window Installation
- Foundation Inspection
- Basement Mold Remediation
Need help landing more Foundation Repair Leads?
We specialize in generating foundation repair leads through SEO for foundation repair and basement waterproofing companies. Let’s talk about what’s possible in your market.
If you’d like to talk through how to incorporate these keywords into your website and overall digital marketing strategy, we’d love to help. Our team at SixtyFourLeads works with foundation repair and basement waterproofing contractors and understands your business, your customers, and the competitive landscape in your market.
Give us a call or schedule a free strategy session and we’ll walk you through exactly what it would take to rank #1 in your area for these high-value keywords.